All over the world, coffee ranks as the most popular drink.
Over 400 million cups of coffee are consumed each year.
If you are passionate about coffee, you may have thought about starting your own business or roasting company.
However, the coffee market is flooded with artisanal, boutique shops offering all sorts of specialty roasts. Here is how to stand out as a coffee bean roaster.
Make Your Own Simple Syrup
One way to stand out is to make your own simple syrup.
Yes, you can buy commercial brands with artificial flavors, but it will taste just like everyone else’s. Plus, it’s really not hard to make your own simple syrup.
You can literally just add sugar to liquids and make your own syrup to save money and stand out from your competitors.
Have a Great Marketing Campaign
One thing you need to make sure you’re doing is marketing.
If you aren’t active on social media or running your own website, you will end up following behind your competitors.
You can market your coffee in all kinds of different ways, but having an active social media presence is a good start. You can feature different coffees you offer, host events, and respond to your customers directly.
You should also make your website user-friendly and fun. There are website builders like Boldgrid and all kinds of websites or tools that will help you make your own website as professional as it gets. Make sure you have some of your prices product and coffee information there.
Know What Your Customers Like
You should be monitoring what your customers normally drink.
Figure out how to get them engaged and make sure that the product you are making is satisfactory.
People’s tastes and preferences may change over time, so you want to make sure that you are satisfying them.
Have a Great Marketing Campaign
Make sure you take risks.
Try new things that no one else is doing. You may just find that your customers actually love it.
Just make sure that you never sacrifice the quality of your coffee to compete with other roasters. Your customers will love the quality that you put out.
Have Lactose-Free Milk
Another popular trend is to offer lactose-free milk. If you don’t, you may end up cutting out a large portion of your customers.
Many baristas hate working with soy milk, but there are still other non-dairy milk options out there. Some of these kinds of milk are also cheaper and better for you anyway. In addition, they also taste great with your coffee.
If you don’t want to buy any lactose-free milk, you could also make your own nut milk from recipes on the internet.
Visit Other Shops
If you don’t want to be like all the rest of the other coffee roasters, you need to go into their store and see what they’re doing.
Take note of what they’re doing right and what you think they could improve on. It may even give you inspiration on how to make something unique for their store.
In addition to that, you’ll make connections with the other owners which may help you later on in your business.
Offer Signature Drink
The best way to stand out is to make sure that some of the drinks you offer are exclusive to your roasting.
You can let the baristas create their unique drinks and then offer them while no other coffee shop will be able to create it.
People who enjoy coffee will definitely appreciate the thought and work that go into your signature drinks.
Take Some Classes
If you are new to roasting coffee, you may want to take some classes to figure out exactly how to start.
Even if you’re not new to roasting coffee, you may want to take a class just to get more tips and tricks. You may even find a new technique.
If you don’t know what you’re doing, you may end up accidentally ruining the coffee you serve. Creating your own unique coffee profile is incredibly important.
These classes will also help you serve a consistent product to your customers.
Provide As Much Info As Possible About Your Coffee
As a roaster, you need to make sure that you can provide as much information about the coffee and beans as possible. The more your customers know about the coffee, the more likely they will be to come back.
Transparency is becoming a big trend with companies, and people want to know where their food and drinks are coming from.
Some companies won’t even sell coffee from roasters if they aren’t clear about where they sourced from and what blends they offer. Many people consider an ethical duty, so you want to make sure that you advertise as much information as possible.
Offer Great Customer Service
Lastly, you won’t get far without great customer service.
At the end of the day, your coffee could be amazing, but no one will want to buy it if your customer service sucks.
You want to make sure that your baristas are properly trained and friendly. If a customer is unhappy, try and see what you can do to make it right.
Many people will go to the same local coffee shop every day, so you want to make sure that your baristas are able to build relationships with the customer. If your baristas are conversational and attempt to get to know the customers, the customer is likely to come back.
Find More Ways to Be a Successful Coffee Bean Roaster
These are only a few of the ways to be a successful coffee bean roaster.
At the end of the day, make sure that you have a great, unique taste and that you offer great customer service.
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