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One of the best ways to boost your brand is by having a social media presence, especially Instagram. This is because Instagram has more than 1 billion users, and 81% of them use this app to help look for products and services. 

So, when you use the app correctly, you can connect with potential customers, people will hear about your brand through word of mouth, and eventually, your business will start to grow fast.

But there is a hurdle that comes with having an Instagram presence — and that is, creating your posts and knowing when to post them. 

If you really want to grow an audience on Instagram, you need to post the right content, and you need to post consistently. But how should you do this, you’re probably wondering? Here are four simple things that you can do. 

List Down All Your Content Ideas

Before you start posting, the first thing that you have to do is to make a list of all the possible ideas for your content. 

This may seem like an easy task, but it actually involves a lot more effort and time than you think. To begin with, you need to look at the Instagram accounts of businesses like yours so that you can have an idea of what kind of content your possible consumers like. 

Then, you need to vary your ideas because if you only post one kind of content, your audience will grow bored in no time. There are several content ratios that you can choose from, but one of the most popular is the 5:3:2 rule. 

The 5:3:2 rule requires you to make 50% of your content relevant to your audience, 30% relevant to your products and services that your audience can benefit from, and the remaining 20% should be personal and fun, basically content that humanizes your brand. 

So, when you’re making a database of ideas for your Instagram posts, you should keep that rule in mind. 

Create a Content Calendar

After you’ve made an exhaustive list of content ideas, it’s time to arrange those ideas on a calendar to determine when they will be up live on your Instagram. 

Just like the previous step, this one requires you to do research before you set the time and date for your posts. This is primarily because there is actually an ideal time to post, but since the ideal time and date is contingent upon so many factors, like the age range of your target market, you need to look at the data. 

It actually takes time to figure out when the best time for you is, but it’s still a good idea to be mindful of it early on. 

Start Making the Posts Ahead of Time

In order for you to be able to post consistently, you have to create your posts ahead of time. That way, you always have something to post, and you’re not scrambling for a half-baked post at the last minute just to have something up on your Instagram. 

If you have a team, you can divide the tasks among your co-workers. For example, one person should create the graphics, while another should work on the captions, hashtags, etc. 

But if you’re working alone for now, then you need to make a workflow for yourself. Stick to this workflow until you’ve finished enough posts that can make your account active for at least a month.

Schedule Your Posts

Once you’ve made enough content, you should now schedule the posts as to when they will be live. 

You can do this manually, but you can also use a scheduling app or go to Sked Social  to do the posting for you. That way, you can save time and energy, which you can use to focus on other tasks. 


Posting on Instagram is helpful for your brand, but it’s also a hard nut to crack. The steps mentioned above should be able to help you get your Instagram game on, and in no time, your business will be growing faster than you initially expect. 

Allena Dominus

Started the career as a Product Manager, I now reveal the ins and outs of the digital world, online privacy, IoTs, and the trends shaping the technology industry and much more.

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