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If 2020 has taught us anything, it’s that all business must have a contingency plan for the unexpected. The impact of coronavirus (COVID-19) on the economy has been paramount as businesses have had to close and limit operation. COVID-19 has been especially difficult for those businesses who cannot send their products via mail or provide their services over Microsoft Teams or Zoom. Whilst many businesses have taken to working from home, other businesses have had to furlough employees and watch their business suffer as a result of the government-induced lockdowns.

With that being said, for those businesses still afloat that cannot run their business like before, there are still ways that they can optimise how they operate and come out of the pandemic stronger. Realistically, it’s all about making use of what you have rather than what you don’t. Continue reading to find out how you can optimise your business during coronavirus.

Keep customers updated

Amidst all the hustle of the pandemic and the impact it’s had on markets across the globe, there seems to be nothing worse than limited information on business availability. Here, you should make sure you keep up with business updates as much as possible.

This concerns business hours and general store opening times, limited service and product availability and so on. As a business owner, you ideally want to ensure that your customers know what’s going on at all times with regards to your operations. Keeping them in the loop will increase whatever engagement you can reap so certainly consider this for the foreseeable future.

Use click and collect

With the many lockdowns that have been imposed across the globe, businesses have had to close their premises to customers. If you’re not able to send your products via mail, you can use a click and collect service whereby customers can order products online and pick them up from your store.

These services are very useful as they optimise what is available and will allow you to generate some form of revenue during these difficult times. It’s important to consider the rules that are in place in your area, but generally, click and collect services are allowed to operate even among the tightest restrictions.

Improve your social platform

One of the main things you can do during limited operations is to make the most of your free time. Making the most of a bad situation will benefit the business – and it is equally important to save what you can of your business and customers. Use the time you have wisely by updating and improving your social platform. More individuals will be using social media due to the amount of free time they now have with everything closed and not in operation. With this, you can essentially use social media to widen your audience and engage with existing and new customers. This is a great way to optimise your business during COVID-19.

Follow these steps and do some more research to make sure you make the most of what you have for your business during the pandemic.

Allena Dominus

Started the career as a Product Manager, I now reveal the ins and outs of the digital world, online privacy, IoTs, and the trends shaping the technology industry and much more.

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