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Here are four key factors that make Vivo a popular brand among Indian smartphone users.  Vivo made ripples in the Indian market with its iPhone look alike smartphones. Buyer reaction to the brand’s buffet of features, especially held against the competitive prices of its smartphones was pure delight. Like most of its Chinese counterparts, Vivo has appealed to the Indian buyers by responding to demand for reasonably priced smartphones that come with up to date features.

This is a clear demand across price segments. The Indian buyer wants at least some features seen in the iPhone even if they are paying one-fifth of the price for the smartphone. With every extra couple of thousands put down, the buyer expects to get an even more complete set of those aspirational features. Vivo is being very careful to ensure that it caters to these buyer expectations.

As a result, it is now neck-to-neck with Samsung in vying for the second position in terms of sales figures in the Indian market. Last year, a Vivo spokesperson was quoted saying that the brand had its sights set on the number one position among smartphone brands in India.

Price-features balance:

Let us take the example of the Vivo Y30 that responds to the most populous price segment in the Indian market: the under Rs. 15,000 price segment. The Vivo Y30 is typically priced at about Rs. 14,000, and for this very affordable price, the smartphone packs in 4GB RAM and 128GB internal storage, a quad rear camera set-up that includes a 13MP lens, an 8MP lens, a 2MP lens and a 2MP lens, along with an 8MP selfie shooter, and a huge 5000 mAh battery.

The Vivo Y30 falls in the spectrum of larger phones at 6.47 inches, and it is powered by a MediaTek Helio P35 octa core processor. For the typical smartphone user, who mainly uses his or her phone to message, call, browse, navigate, shoot a few pictures and videos and of course, stream, this phone comes at an optimal price with a correspondingly suitable selection of features.

Competitive edge

Moreover, the array of features offered by the Vivo Y30 is comparable to more expensive phones from other brands, like for example the Redmi K20 Pro, which does have an edge over the Vivo Y30 with regards to its RAM which stands at a sizable 6GB – a deciding factor for buyers who are avid gamers.

In all other respects, the K20 Pro, priced at about Rs. 27,000, has similar features to its credit: 128GB internal storage, and an octa core processor (namely the Qualcomm Snapdragon 855 SoC). The Redmi K20 Pro comes with a triple rear camera — it definitely scores brownie points for the fact that one of the cameras boasts 64MP resolution.


Vivo is also doing its bit to ensure that it keeps buyers happy with efficient after-sales-service. In a study by Counterpoint Research, Vivo emerged second in terms of its ability to explain smartphone problems to their customers.

The right look

Vivo’s phones are sleek and attractive. Besides how their products look, the brand has invested in looking right to buyers with a conscience, who are keen to see the larger picture impacted by their purchase. Vivo reportedly has a Rs. 7,500 crore investment plan for India, phase I of which kicked off last November, with the addition of 8,000 employees.

If you have your heart set on a Vivo smartphone with a ton of amazing features at a superb price, you can get it right away by shopping on the Bajaj Finserv EMI Store. Use your Bajaj Finserv EMI Network Card to get your hands on that dream smartphone, even as you pay for it over the next few months in easy monthly installments.

Allena Dominus

Started the career as a Product Manager, I now reveal the ins and outs of the digital world, online privacy, IoTs, and the trends shaping the technology industry and much more.

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