All business owners know what facing a wall feels like: you’re stuck for ideas, have exhausted all resources, and hit a marketing roadblock. Luckily, there are no limits for creativity, you just have to be open to new ideas.
Whether you want to approach a new demographic or appeal to your existing customers, creative advertising is the way to go. When people have fun with your content and get extra value by interacting with it, they’ll be more likely to buy from you.
Here are 5 creative marketing ideas to help you connect with your customers, boost sales, and build brand awareness.
Run Contests and Giveaways
People love competing and getting free stuff. For businesses, this is a small price to pay to get new customers and brand ambassadors on board. This is why running contests and giveaways are the best digital marketing ideas for building brand awareness.
You’ll get new followers, boost engagement, and have people try out your product before they recommend them to others. It’s a win-win situation that won’t cost you a lot of money.
If you’re looking for innovative marketing ideas, get outside and meet your customers face to face. Use urban surroundings to send a marketing message, organize a game, hand out free samples, or sponsor a charity event.
Building a sense of community and connection with your customers in real life can result in more revenue than any paid ad on a computer.
Try OTT Ads
If you’re open to some slightly unconventional marketing campaign ideas, try OTT advertising. What is OTT advertising, you ask? It stands for Over-The-Top advertising and is a form of targeted marketing aimed at Connected TV and media streaming users.
This form of marketing serves personalized ads to customers who use devices and services like Amazon Prime, Sling TV, Roku, Twitch, Direct TV Now, X-Boxes, and PlayStations. In order to keep watching the content, users are willing to accept ads, making OTT advertising a lucrative advertising method.
Make Fun and Useful Videos
Video is becoming one of the most creative marketing strategies for 2020. In fact, 72% of customers will watch a video to learn more about a product before they make a purchase. Videos on any platform generate more user engagement than any other type of content.
You can make tutorials, announcements, vlogs, behind-the-scenes videos, product breakdown, interviews, webinars, customer testimonials, live streams, and more! The possibilities are endless, and you’ll have full creative control over your content.
Consumers are constantly bombarded with ads and content that urges them to buy. After a while, they become immune to them and ignore them completely. So how can you cut through the noise? Enter gamification – a marketing technique that uses game elements to make the user experience fun and relaxing.
Some examples of gamification include:
- Creating an actual game that includes your product
- Rewards and loyalty programs
- Mobile apps
- Interactive wishlists or shopping lists
- Spin to Win wheel
Gamification will help you connect with your customers, build brand awareness and ultimately, increase sales.
Use These Creative Marketing Ideas to Grow Your Business
Whether you’re a new business owner or have an established brand, your marketing strategy can make or break your sales and bottom line.
These creative marketing ideas will help you think outside the box and reach customers in new ways.
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