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It doesn’t matter if your business is just a startup or an enterprise level company, e-mail marketing can come into advantage when seeking to reap the highest possible ROI. Having said, by just sending periodic promotional mails and newsletters, a firm can keep a massive customers’ base updated of its ongoing in the real world business. Not only this, expansion of customers’ base is among goals of almost every business today and email marketing services can help a lot in achieving this goal effectively.

“Around 19% of overall digital marketers around the world consider email marketing services as the most results-oriented return on investment, honoring it as a leader in deriving the highest ROI.”

However, creation of e-mails and managing the contact list can be an intimidating and time consuming a task if done without any legit e-mail management software. In fact, reliable e-mail marketing software is a perfect companion for any business seeking to achieve exceptional audience reach. It organizes a company’s digital reach, enhance quality of e-mail content and on top, it saves a lot of time.

The top email marketing services aren’t only cost-effective, but can come into handy for those also who don’t have any technical knowledge about them. With a ton of handy features such as targeting demographics, bypassing spam filtration, and much more, the best email marketing software ensures your message is delivered well to the target audience. In this article, we’re about to reveal the best email marketing software to boost the conversions, clicks, likes and shares.

The Best Email Marketing Software in 2018

We went through users’ reviews and performed individual testing to come up with the best email marketing services. After completion of testing, we discovered the following services to be the best email marketing software. On top, these email marketing solutions offer exceptional tracking tools, robust reporting, and unrivaled integration that make them stand second to none. You can count on them to boost business’s ROI in the shortest span of time.



Overall Rating 10/10


Starting from $19.95

Campaigner provides industry-leading, feature rich email marketing solutions for the professional marketer, agency & Internet Retailer. 

Full Review


Starting from $15

A suite of email marketing tools designed to deliver tailor-made offers to your contacts when they’re most active. Build an effective

email marketing strategy.

Full Review

Starting from $20

Professional templates. Powerful features. All the support you need.

It's time to get more out of your email marketing with Constant Contact.

Full Review

Starting from $9

Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers with ActiveCampaign email marketing.

Full Review


Starting from $14

From small businesses to large senders, iContact got your back. iContact offers simple features to consistently get your email to the inbox.

Full Review

Why Do I need Email Marketing Softwares?

“Companies that use email marketing estimate its overall return on investment at 119%.”

Undeniably, email marketing services can be of various advantages such as auto responding and triggered responses. Having said, an auto responder can create responses in a specific event such as welcome email for contacts who sign up to newsletter or emails. Not only this, subscribers can set up triggered responses for specific days such as holidays or customers’ birthday. On top, email marketing services could come into handy for those who are not tech savvy enough.

In addition, worthy email marketing services such as those specified above offer groundbreaking predefined templates, saving a whole lot of time for you. Not only this, they also offer responsive templates that resize according to screen size of a viewer’sdevice. In case, you already have an email design that you want to migrate to new email marketing software, then all the aforementioned best email marketing services allow to import an existing design and templates.

At heart, the email marketing services mentioned above aids in expanding audience reach with engaging forms that you host on a landing page, site, blog, or social media pages. In addition, they help you reach the right audience by providing you with an option to categorize contacts by region, country or any demographic information. On top, these services offer an option to unsubscribe through emails, ensuring that customers can opt out if they feel uncomfortable with the emails.

Besides, following are the reasons a business needs the best email marketing service:

  • Enticing and Engaging Content

“There is no formula for the perfect email – only the authentic and honest messages work”

With having one of the above specified full-fledge email marketing services on your side, you can have creative juices flowing with endless design possibilities. On top, these services offer handy features such as drag and drop along with HTML code editor for creation of state-of-the-art designs. You can either choose from enticing email templates, or begin with creating your own masterpiece.

  • Creating Newsletters

“Signing up is a powerful signal of intent to buy. Send them email until they do.”

Generic emails just don’t work the way newsletters do. With engaging newsletters you can address contacts by names, providing them with tailored details about an event, product or announcement. In addition, you can use dynamic content to ensure you deliver the most relevant and personalized emails to the target audience.

  • Autoresponders

With dedicated autoresponders equipped into an email marketing service, you can put the marketing communication on autopilot mode, ensuring a lasting conversation with your customers. In this way, you will leave a lasting impression on mind of the customers since the time they sign up.

  • Segmentation of Contact Lists

“Successful email marketing requires preparation.”

The one fit for all doesn’t actually fits well when it comes to email marketing. Henceforth, the best email marketing services listed above offer an effective segmentation of targeted contacts as per custom data, location, subscription date, subscriber engagement and much more. In this way, you can send unique messages and promotional emails to different customers accordingly.

  • Email Conversion Optimization

It’s no good to get one’s email buried among thousands of emails flooding in subscribers’ inbox. Having said, with the best email marketing softwares on your side, you can ensure an optimized delivery of your message through perfect timing. Having said, the best email marketing service only hits the subscribers’ inbox when they’re active and likely to open and engage with message.

  • The Best Timing

“58% of adults check emails as first thing in the morning. It’s better to send emails early in the morning.”

With a dedicated time travel feature equipped into the best email marketing services, you can ensure that your message makes its way to the audience around the world in the most effective time in their zone. Not to mention, choosing a substandard email marketing service will lack deliverability status, and you won’t be able to identify deliverability of your message.

  • Email Tracking and Optimization

Considering the contemporary world where the most relevant information is always highlighted, the best email marketing services that are mentioned above offers a detailed dashboard. The dashboard displays track opens, clicks, social shares and unsubscribes in one intuitive dashboard, providing you with a bird-eye view of a message status around the world.

  • Mapping

Trial and testing are the proven approaches to create masterpieces and so is the case for email marketing campaign. Having said, you need to go through your email campaigns with A/B testing to optimize the fields of subject, from, email addresses, and even message design and content. In this way, you would be able to follow subscribers’ lead and send out only that’s performing at its best.


What is an Email Marketing Campaign?

In essence, an email marketing campaign involves a chain of emails a business utilizes to communicate with current and potential customers. At heart, an email marketing campaign is utilized to influence subscribers to engage with company. Undeniably, email marketing campaigns are among the most vital aspects of inbound marketing.

Highlighting the fact that email marketing has stood the test of time, a large number of marketers have failed to practice the modern day strategies for running email marketing campaign. However, the best email marketing solutions mentioned in this article offer the leading strategies to run an email marketing campaign in the most effective and results-driven way.

What Should You Look for in the Top Email Marketing Solutions?

Following are the factors to consider while opting for the top email marketing solutions:

Audience Size

Unquestionably, many email marketing solutions offer pricing plans as per size of contact list. In essence, these pricing plans start lowest for around five hundred or less contacts. Also, you can send an infinite number of emails using these plans.

However, with growing number of contacts, monthly fee increases for email marketing campaign. It’s suggested that you go through the fine print of agreements as many of the email marketing services include the number of unsubscribes along with active readers.

Number of Emails

A large number of the email marketing series offer plans based on a number of emails a client sends to subscribers per month. Some companies limit the emails along with the size of contact list. In addition, you can also have a custom quote from an email marketing company.


Some of the best email marketing services offer flexible pricing plans allowing clients to pay for email credits when needed. Having said, it’s an ideal solution for businesses that send emails occasionally.

Premium Features

When compared to free email marketing softwares, premium email marketing services take an edge by offering features such as responsive templates, predefined sign-up forms, and A/B testing. In addition, tracking tool offered by premium email marketing services is the best way to identify the subscribers who opened the emails and clicked on a CTA.

Hands on Email Marketing Best Practices in 2018

Following are the email marketing best practices in 2018 that could help in generating higher ROI and acquiring a massive customers’ base:

Blending in Social Media into an Email Marketing Strategy

“40 times email marketing is more effective at acquiring customers than Facebook and Twitter combined.”

Though social media has become the mainstream medium for advertising and promotion, but email marketing stands as the most results-driven and effective approach to reach the target audience. Fortunately, you could take benefit of social media by posting sign-up form on social networking accounts to grow contact lists and generate valid leads.

The Power of Loyalty in Boosting ROI

“Treat users as customer and not as mere email addresses.”

Undeniably, it’s hard to avoid a tempting deal and same is the case for email marketing. Email marketing connects a business with subscribers from the beginning throughout a business relationship. The email marketing services allow clients to set up sign-up forms proving new subscribers with gift cards, special bonuses, and discounts when they agree on receiving periodic emails. In this way, you could have returning customers.

Maintaining a Worthy Contacts’ List

Unquestionably, email marketing is a game about subscribers’ list. The list management tool offered by cutting-edge email marketing services lets the clients add fresh contact hassle-free. From sign-up forms on social networks to easy tools for importing subscribers, you could build a great contacts’ list in no time.

Responsive Customers’ Support System

A growing business needs a lot of efforts and time, requiring the professional to not waste much time on technical issues. Having said, the cult email marketing services mentioned in this article provide clients with a helpful and responsive customers’ support system

Enticing Content

The premium email marketing services mentioned above aids in creating email content that amazingly reflects value of your brand. With fully customizable theme editor, clients could vow the readers using enticing layouts, palettes, typography, content and much more. In this way, clients could transform a dull message into responsive and engaging emails.

Reporting and Monitoring

Having an eagle-eyed view on sent emails is what every businessperson wants. That said, the best email marketing services mentioned in this article provide clients with a big picture tracking of emails along with readers’ click behavior. On top, the reporting system of these email marketing services offer real-time data that is required to create emails that could convert and generate ROI effectively.

Top Email Marketing Services – Final Thoughts

The top Email marketing services could derive hefty ROI for your business. However, services features and offering of an Email marketing services should be examined before settling for one. On top, the best Email marketing services would help you maintain direct contact with the audience.
Email marketing has become a cornerstone of a majority of businesses today. It has proven to attract new customers. On top, it offers clients with a tool to construct compelling content, deals, messages, and much more to create superior relationship with customers.

“No matter how old it gets, email marketing will still be relevant.”

However, there’re various email marketing services available in the market, but only a few of them provide reliable services. Having said, we have mentioned the top, trusted and best email marketing services in this article that could help you in boosting ROI of your business in the shortest span of time.

Allena Dominus

Started the career as a Product Manager, I now reveal the ins and outs of the digital world, online privacy, IoTs, and the trends shaping the technology industry and much more.

This Post Has One Comment

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    Hi, Very good article. Though Email is existed from long ago and Email marketing is not new at. It has been from long back. But in recent years usage of Email Marketing is grown rapidly. As a digital marketer from one of the best Email marketing services I believe there are some different tactics should be used for a type of the product. You narrated very well about the Email Marketing. thank you for the wonderful article

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