Home » GetResponse Email Marketing Review 2018

GetResponse Email Marketing Review 2018

The software brings you a complete array of features at a very reasonable and competitive market price and is definitely worth a look. Even if you have had no prior experience in this field before, GetResponse email marketing software and GetResponse email automation offer you ample options with easy and step-by-step user guidelines.
Good
  • Unlimited designs and content options
  • Offers Dynamic content for personalization
  • High quality and speed effective delivery tools
  • Offers Autoresponders
Bad
  • Bit complicated user interface
  • No phone support offered
9.8
Great
GetResponse Review

With over 350,000 business units being served in 182 different countries, GetResponse has expanded massively since its early days when it was only serving in Europe.Now, the company has expanded to USA, and holds honor in serving the well-reputed and recognized clients including GlaxoSmith, Marriot etc.

Other than email Marketing, Getresponse offers basic CRM functionality, webinar hosting and complete landing pages, making itself one-stop shop for marketing solutions and hence evolving itself quite a lot from its traditional features. In this Getresponse Review, you’ll discover everything about the software that you should know

The software brings you a complete array of features at a very reasonable and competitive market price and is definitely worth a look. Even if you have had no prior experience in this field before, Getresponse email marketing software and Getresponse email automation offer you ample options with easy and step-by-step user guidelines.It helps you learn and grasp the concepts and work process easily regardless of the size and nature of your subscribers.


Pricing Plan

It is true that Getresponse is a lot cheaper than its competitors in the market.Especially, if you have a large audience to address on your database,it serves as the safest and most affordable option. You can start from just $15 by hosting for 1000 email addresses compared to Campaign Monitor and Aweber that cost $149 and $29 respectively.In addition, if you have a larger number of email addresses to entertain on your database, then it will cost you just $65 per month.

Price Comparison to other online Marketing platforms

  • Mailchimp is $10 more expensive.
  • Campaign Monitor is $24 to $184 more expensive.
Moreover, for users who have more than 100,000 email addresses added to their data, there is an Enterprise plan that starts just at $1199. The price further varies and depends on your specific requirements.

Campaign Creation

Getresponse offers two viable options for campaigns – one, simple HTML tool and tool for templates, andother is an Email Creator Tool. If you’re more comfortable with providing your own code to your campaign, then the former option is better for you. With the template tool, you can choose from the already made hundreds of templates or make your own custom template right from the start.

Sending Emails

Getresponse has Its own very useful Inbox Preview, through which you can send your emails.In addition, you can thoroughly run an effective spam check to filter any content and elements, which can be claimed as spam by the software or the users. To initiate a campaign, you need to add or remove your email addresses, and then send your emails right away or schedule them for a specific time in future.

You also need to certify your list of uploads and ensure its permission thereby keeping the general ESPs’ anti-spam policies. Besides, the GetResponse Email Marketing Software can come into handy if you are a blogger and want to reach the readers through daily blog updates.

List Management

With Getresponse, you have multiple ways to maintain and manage your subscribers’ list. If you have a massive amount of email addresses then you can upload file types or take help from third party services like Zendesk, Google etc. If you have a relatively small number of email addresses then you can simply copy paste them. You can also directly contacts to your list from your social media for e.g friends from facebook and contacts on your phone.

After selecting and adding your subscribers, you can further filter and categorize your list in terms of location, rates, services and other categories. Furthermore, Getresponse Email Marketing Software allows you to embed and create forms on your website, create feedback and order forms, enable newsletter signups and also make your own landing pages and publish your custom surveys on social media channels like Facebook, twitter and many more.

Tracking Campaigns

Tracking and monitoring of your campaigns on GetResponse Email Marketing Software is hassle-free and simple.There is a single page that carries all the stats about the number of contacts that received your email, newsletter etc. This tool also contains Google Analytics that makes it accurate in its stats functions. You can also keep track of how many people reverted to you through your email and how many people didn’t.

Marketing Automation

GetResponse’s marketing automation monitors the activities your contacts engages in and allows action reactions. You can insert scoring and tagging, create discussions and conversations that are compelling, engaging, educational and overall fun. Marketing automation cuts down big campaigns and goals to smaller and more manageable segments.

Automated communications and organized conversations of specific topics highly generates positive results in your marketing campaigns. Furthermore, you can use scoring and tagging to increase the reach and overall value of your campaigns.


Features

Getresponse has amazing features for all of its users irrespective of the amount of contacts they have on their list. Following are the features:

  • Landing Page Creator

With a choice of over 100 templates, the landing page allows you to make and select your own template for your landing page. You can also host freethrough GetResponse’s free domain.

  • Time Travel

Makes sure your global audience receives your email according to the time suitable to their time zone. Therefore, now you don’t have to worry about sending emails that will reach the readers of different time zones at 2 am in the morning and risk getting lost amidst of it.

  • Email Creator

Now you can customize your email with over 500 templates of newsletters and design options. These templates are highly user friendly and can easily be used on both desktops and any mobile device. If you want to customize your own designs you can opt for the design options available at GetResponse.

  • Webinars

Giving you access to audio, video, file sharing, a digital whiteboard and online polling, this features allows you reach your contacts at a pro level through webinars.

Features Comparison GetResponse vs SendPulse

Features GetResponse SendPulse
Email Marketing Yes Yes
Transactional Emails No Yes
Marketing Automation Yes Yes
Responsive Email Designer Yes Yes
HTML WYSIWYG Editor Yes Yes
Email Personalization Yes Yes
Share on Social Networks Yes Yes
Email platform logo not included in footer on paid plans on paid plans
RSS Driven Campaign Yes Yes
Contact Management
Import Files Yes Yes
Advanced Segmentation Yes Yes
Create Signup Forms Yes Yes
Management of blacklisted, unsubscribed and/or duplicate contacts Yes Yes
Unlimited contacts Yes Yes
Visit SendPulse Website for More Features 

Auto Responders 2.0

You can get both action and time-based auto responders on queries and emails with detailed guidelines on how to use them.

Integrations and Add-ons

Over 90 add-ons and integrations are available on GetResponse:

  • Landing Page Creator
  • Website Integrations
  • Website Integrations
  • GetSubscribers
  • PayPal
  • Salesforce
  • Google Analytics
  • Landing Page Creator
  • Social Media Integrations
  • Google Analytics
  • Website Integrations
  • Shopify

Social Media Integrations

Social media has a strong connection with email marketing and therefore there are separate social-media integrations, which are specific for social media only.

  • Facebook
  • Twitter
  • RSS Feed

Security

GetResponse has secure and powerful firewalls that run regular security updates and monitor all the servers 24/7. All users’ data is backed up and secure for complete Data redundancy.

GetResponse Review – Final Thoughts

All in all GetResponse is a great investment if you’re looking for an effective email marketing host, especially with its webinar you can take your email marketing to a whole new level. However, the pricing still remains under a little mist as users still find it still a little opaque. If you’re just starting on a business, especially an online business GetResponse can be a great investment to reach out to both fix and potential clients.  Its email marketing campaigns are especially very handy for bloggers who need to upload fresh content to keep their readers interested and intact.


Allena Dominus
Written by
Started her career as a Product Manager, Allena now reveals the ins and outs of digital world, social media, IoTs, smartphones and much more.

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