Instagram is a leading social media platform and with Christmas approaching, all the e-commerce brands are gearing up to become the best version of them. Instagram is capable of providing an engagement that is fifteen times more in comparison to the engagement that is provided by Facebook. Instagram has become a favorite in comparison to all the other platforms of social media. It is the duty of the e-commerce brands to take a proper advantage of the popularity of this amazing platform. You should understand that Instagram can be extremely beneficial for the e-commerce brand that you own. According to hootsuite, 33% of the Instagrammers are between the ages of 30-49.
Given below are a few important benefits of Instagram for the e-commerce brands.
You can get an easy and quick access to your young crowd
Instagram is the place for youngsters and 53% of the Instagrammers belong to 18 to 29 years of age. A common characteristic that a crowd of young people will show is that they love splurging. Since most of the youngsters’ work and they do not have to spend much, they end up saving a lot of money. Instagram allows the e-commerce businesses to easily reach this young crowd and interact with the potential spendthrift customers. This is the beginning of a great customer relationship that can last for more than just a few decades. You must gain followers for Instagram if you want to make your business account look credible.
Allows creating a brand awareness
An effective manner of penetrating the public consciousness is by repetition. If you expose your potential customers to the brand frequently, they will start recognizing the brand easily. Instagram is one of the most wonderful and interactive platforms, where you can post a number of times and you can also repeat a few of the post.
The timeline of Instagram moves forward forever and it is not going to stop. This may not allow your followers to see your posts easily. This is why repetition at certain times is mandatory. When you are posting, you should ensure that branding and logo are consistent, so that the followers can identify you easily and connect between the posts and the services that you offer.
A disadvantage of using Facebook for marketing is that companies have a compulsion to pay for the services that are related to brand promotion and marketing. Instagram has not imposed any kind of limitation or restriction. Now, all the Instagram followers can enjoy a free and complete access to all the posts. You should exploit this unique opportunity and ensure that you are taking a complete advantage of Instagram’s unrestricted access.
Every time you upload a photo on your Instagram account, you can cross-post it to your other social media accounts like Facebook, Twitter, Tumblr, or Flicker. This is extremely helpful as well as convenient for people who do not have a lot of time to post individually on every platform. It is also going to be extremely beneficial to your brand especially if you want to share the Instagram photo with a number of audiences.
Whenever you are thinking of promoting the e-commerce brand that you own, you should keep all these advantages of marketing on Instagram in mind.