Every smart business owner knows not to put your eggs in one basket when it comes to marketing your products or services. You must include different strategies and channels to improve your chances of effectiveness and visibility.
Aside from the more obvious options of online and print marketing, an often overlooked avenue is that of digital signage. If you’re new to the world of digital signage and want to learn how to leverage it as part of your marketing strategy, you’ve come to the right place.
How To Incorporate Digital Signage Into Your Marketing Campaign
Part of what makes digital signage so appealing is the fact that it allows you to reach a wider audience and benefit from the latest technological advancements. From the ever-changing face of Times Square to the dazzling screens at local Melbourne malls, digital signage is everywhere.
You can use digital signage to broadcast marketing content in a way that’s more engaging and interesting than ever before. Using effective digital signage content can lead to an upswing in business due to the attractive pizzaz of this marketing medium.
But, in order to benefit from the use of digital signage, you must follow a winning formula.
Set Your Goals
The number one rule of marketing is to set clear goals, otherwise, your marketing campaign will fall flat. Consider what you want to achieve through the use of digital signage.
Is it to gain more social media followers? Is it to get more customers? Set your goals with corresponding performance indicators so you can gauge your performance.
The content creation process is one of the most exciting aspects of designing a marketing campaign. Consider what your customers respond to the most and the message you want to communicate and use that as inspiration to come up with ideas.
Perhaps you want to advertise special offers or increase general brand awareness. Design your content with colors, fonts and white spaces that’ll help you communicate that message effectively. Digital signage is also a great opportunity to showcase user-generated content such as testimonials or videos of people using your product. Just remember that your goal is to create attractive content that speaks to your target audience.
Be sure to create a content schedule as well, so that you know what each screen is showing at different times of the day. You can even try different schedules until you find a combination that works.
Decide on Screen Placement
When determining screen placement, consider your goals and your target demographic. For instance, it won’t help to place your screens at a complex in Perth if your goal is to expand your reach in Sydney.
Once you’ve figured out the perfect geographical location for your screens, look for high traffic areas in that region that’ll help you reach the most people. Make sure it’s a place where people spend a lot of time in. For instance, it could be in front of a till area where people have to stand in line for a few minutes while waiting to pay. This is a great opportunity to show people new product lines or specials that they may not have been aware of when they entered the store.
What Can You Use Digital Signage For?
Digital signage can be utilized for a number of different applications, including:
- In-store promotions and sales campaigns, including guidelines and discount codes.
- Social media walls with up-to-date content from platforms such as Instagram, Facebook, and Twitter.
- Motivational quotes that help to spread inspiration and positivity. This one’s great for gyms, offices and educational institutes.
- Menu cards at restaurants
From videos and GIFs to simple presentations, the sky’s the limit when it comes to the combination and types of content that you can showcase with a digital signage screen.
Whether you’re looking to attract more customers or increase your social media following, digital signage could just be the solution you need to achieve your goals.
Book a consultation with ONQ Digital and find out how you can leverage digital signage as part of your marketing campaign today.