Sometimes emailing is simply not enough. SendPulse offers you email analytics, A/B testing and pre-designed email templates to enhance your email experience to help your business reach the top.
What is an ESP?
When an email marketing platform is properly used for businesses, it can quickly become the leading tool that brings corporations towards much-needed success. Based on stats received from HubSpot, the ROI generated by email marketing is a shocking 4300%. This is precisely the reason why it is crucial for small businesses to start investing in a reliable email marketing service provider (ESP).
SendPulse marketing platform has proven itself to be a great tool for all kinds of business needs that clients may have as it focuses heavily on functionality and affordability. SendPulse also happens to be one of the very few email marketing service providers in the industry capable of providing multiple marketing automation tools for communication with an audience in the form of bulk email, bulk messages as well as web push notifications. As a user, you can incorporate any of these communication channels that you deem most suitable to the kind of subscribers you have on your list.
This ESP has proven its worthiness in comparison to its competitors in the market, however, there are a few features it has that make it stand out in comparison to MailChimp.
- SendPulse offers you a simple interface that is suitable for newcomers. Its user-friendliness is definitely a plus point for itself in comparison to MailChimp. If you are a new user and are interested in ESP, then SendPulse is a good option.
- This email marketing service provider provides users with a bulk load of features such as autoresponders, push notifications, the option to send to unopened subscribers in the free plan, and many more. Autoresponders in particular, happen to be a fundamental feature in email marketing that gives you a chance to create a loyal subscriber base. Since this feature is included in the free plan offered by SendPulse, users can first-hand experience what wonders it can do for their businesses.
- This service also happens to be much more economical than any email marketing service provider in the industry given how affordable its plans are. Even if you choose to upgrade to its paid plans, you would still be paying much less than what you would be paying with service providers such as MailChimp.
Pricing and Plans
SendPulse offers users a variety of pricing plans to choose from. There is a free plan, list-based plan, and a pay-as-you-go plan. Apart from all of these plans, there is also a VIP plan which is suitable for businesses that have over a million subscribers. With the free plan, you can send 15,000 emails to as many as 2,500 subscribers. This plan is a recommended one for small businesses trying their hand with email marketing for the first time.
If you have opted for the free plan and wish to change, you can always switch to one of the paid ones. Following is a list of plans that might give you an idea on just how affordable SendPulse can really be for you.
|SUBSCRIBERS||PRICE PER MONTH|
|1 – 2,500||Free|
|2,501 – 3,000||$ 23.2|
|3,001 – 4,000||$ 25.6|
|4,001 – 5,000||$ 28|
|5,001 – 6,000||$ 32|
|6,001 – 7,000||$ 35.2|
|7,001 – 8,000||$ 37.6|
|For More Pricing Go to SendPulse Website|
In order to put a few things in perspective, let’s take the example of MailChimp which charges its users $30 a month for only 2,500 subscribers and a high amount of $150 monthly for only 25,000 subscribers. Looking at this distinction makes it clear just how economical SendPulse really can be.
If your business doesn’t require to send a lot of emails on a regular basis, then a prepaid email package with SendPulse can give you the opportunity to only pay for the number of emails you actually need to send out. Take a look at their plans below.
Price Per Month
Automated emails can play a big role in improving user engagement as well as saving businesses a lot of time and effort. The process of email automation requires prepared series of emails ready to be sent out to subscribers whenever it is deemed necessary by a marketing team. SendPulse’s email automation provides you with the following routes to configure the autoresponders.
There are three automation responder options for you to choose from.
- Emails sent out to users once they subscribe to your blog.
- Automated emails that are predated for a specific date, either business anniversaries or special holidays.
- Email that is set in the form of a triggered automated mail. This kind of email is only sent when a link is clicked on or a comment is posted etc.
Setting up Automation
In order to set up an autoresponder email, you will click on the button “Create an autoresponder” which will lead you to fill in the email subject, template and content. You can also choose to add several triggered messages into this chain depending on the kind of outcome you require. Triggers can include the previous email either being opened or not opened, clicking on a particular link, so on and so forth.
Segmentation gives you a chance to categorize your subscribers into different groups based on the following factors.
- And more
This kind of segmentation can be utilized for sending out personalized emails, wishing customers on their birthdays, or to send out a product ad specific to a customer’s interests.
This kind of testing is one of the most efficient ways to identify which marketing strategy is working in comparison to the one that is not. As a user, you can easily utilize A/B testing to figure out what the interests of your subscribers are.
Take the example of the email templates you use for your autoresponders. With this kind of testing feature, you can find out which template is the most effective with your subscribers. You can send each email template to a small portion of subscribers on your list, perhaps 15-20 percent.
After sending out this email, you can analyze the A/B testing statistics on the application in the form of open rate, subscriber and unsubscriber rate as well as call to action button rate. After obtaining the results of each template, you can choose one that is the most successful to send to the rest of your email list.
Starting a new A/B Test on SendPulse
SendPulse offers you both the text-based email template option as well as the HTML one. You can save yourself a lot of time by simply choosing from SendPulse’s predesigned responsive templates. However, if you are particular about what kind of template you need, you can always design a custom template for yourself with the drag and drop template editor. Each email template available on SendPulse is categorized based on the industry it is tailored for, such as e-commerce, education, travel and much more.
If you know your way around HTML, this can be a great option for you. But if you don’t, we highly recommend that you settle for one of SendPulse’s predesigned email templates and test it out with A/B testing to see which one is suitable for your business before you send it to your entire email list.
Web Push Notifications
The web push feature has quickly found its way to being one of the most popular methods to increase the amount of returning visitors on websites. With the help of the web push notification option, your visitors remain notified of your new posts. Suppose you publish a new article or post about a new product that is soon to be launched, your visitors will see a small notification on their devices.
This particular feature is available to you free of cost and can easily be utilized for your business through the code available on SendPulse dashboard. If you are a user of WordPress CMS, you can just download a free web push notification for your WordPress dashboard.
SendPulse can easily be integrated with more than 500 services. The following are only a few of them.
Reports and Analytics
Analytics and reports can come in handy when you want to analyze just how well your email campaigns are going. You could be sending bulk emails and not know that they are all failing with the customers which is why this feature is important as it allows you to analyze the following.
- Click rate
- Open rate
- Unsubscribe rate
- Subscribe rate
- Location based stats
- Click chart
- Devices used for reading emails
- Error occurred rate
These metrics will give you a chance to right your marketing campaign before any serious damage is done. You can also use Google Analytics with the help of UTM-tags.
SendPulse prides itself on providing its users with round the clock customer support through phones and chat. If you face any issues with the service, you can reach out to SendPulse 24/7 with any communication mode suitable to you. In addition to all of these, you can also make use of some resources offered by SendPulse to improve your email marketing skills so that you may make the most of the services you pay for.
The question of whether or not SendPulse is the right fit for you can only be answered by you. There are many factors that each business needs to consider when employing a marketing email platform for itself that is specific to its own unique needs. In the review we have conducted on SendPulse, you can see that we have covered all the necessary bases. In every category that matters, SendPulse definitely checks out. It is the most affordable and convenient solution for small to medium businesses because of the features it provides. These features cover all of the marketing needs any small or medium business may have.
We would definitely rate SendPulse a 9 out of 10.