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Also known as online marketing, digital marketing is the general term for all the engagement and marketing activities created and done through the channels of online media. The very role of this entity is to help people get noticed, be found, and have leads. The leads could help these people by turning them into returning clients or costumers.

In line with this, digital marketing has become significant over time because consumers today are well connected to the web by the use of their mobile devices like tablets and smartphones. 93% of the total population go online to find services and products and 88% of them trust online reviews than personal recommendations.

Digital marketing has also helped people expand their businesses; arguably online marketing is their best business asset. And for those who wish to use this strategy, listed below are the core components needed to have digital marketing business effective.

The security

The websites used for digital marketing and sales agency should be in HTTPS rather than in HTTP because the former is more secured and requires an SSL certificate signed by a CA. Since the majority of the audiences are well-informed, they are more aware of the dangers when visiting unsecured websites. Thus, to keep the trust of the audiences, sites that require filling personal information and even the normal blogs should be secured.

The speed

Every individual who explores the web chooses a fast site. Although the speed of every website is subjective, every visitor still needs to see changes happen on the website in seconds. 53% of the total number of mobile users automatically click the return button if the site continues to load in three seconds. So, for effective digital marketing, business owners and bloggers should make sure that their sites act successfully and immediately.

The availability

To accommodate a larger number of audiences, the website for online marketing should have versions on both mobile and laptop. Since people nowadays are more dependent on their mobile devices, the mobile website traffic outpaces the traffic from the desktop web. With this, businesses and blogs should have the capacity and structure compatible with smartphones and tablets.

The design

For successful digital marketing, people should choose a design that well portrays what the business or blog is all about. As an example, if the blog is about adventure, then the site, videos, or pictures should show images of the places that were featured. The design should also have clear navigation on both desktop and mobile devices, a display of the contact information, and a clear call-to-action.


These businesses leverage email, social media, search engines, websites, and other digital channels to connect with the prospective and current costumers. With this technique, businesses expand because online marketing helps increase the number of audiences which is vital for brand awareness.

Allena Dominus

Started the career as a Product Manager, I now reveal the ins and outs of the digital world, online privacy, IoTs, and the trends shaping the technology industry and much more.

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