Many digital marketers and SEO experts would agree that Search Engine Optimisation together with Content Marketing is the best combination of online marketing success. SEO alone is fine, as well as making use of content to boost your brand. However, the union of these two can create a strategy so powerful, that they are taking the digital marketing world by storm.
The Difference Between SEO and Content Marketing
Search Engine Optimisation refers to the technical and tedious process of website optimization to increase the quality of traffic and boost the number of visitors on your site through organic search engine results.
Content Marketing, on the other hand, is the creation and usage of valuable and relevant content. The goal is to stimulate interest and drive customers to buy or avail your goods and services.
Why Combine SEO and Content Marketing?
Combining your SEO efforts with Content Marketing leads to better and bigger success. Why? These two compliments each other so much that they work like a miracle while working together rather than alone.
Let’s say you do have a good ranking in SERPs and you are in the first page of search results thanks to the company you hired to work on your SEO services. However, you lack contents which your visitors need to make them go to your website and stay there to make convertibles. Without content marketing, your SEO efforts will be gone to waste. The same goes when it comes to running content marketing alone.
You may have the best content out there, but if you don’t optimize it, you don’t get the best of both worlds. SEO plays a significant role in making sure that people will be able to see your content on the search list and tracks them if they click through to your site. With a compelling, relevant and engaging content that is up to date and a winning SEO, you get to enjoy successful marketing at its finest. If you’re looking for ways on how to improve your SEO in Perth and Content Marketing, take note of the following tips.
Write Blog Entries that are Based on Keyword Data
Before, you only write what you want and deem necessary. Nowadays, you write contents that your target population actually needs and wants. So, make sure to find the right keywords and write a post that revolves around it. The key is to make sure that your topics will not only benefit you and your site but to your visitors as well. Choose keywords that are trending on Google Trends for a better measure.
Take Time to Create Longer and Quality Content
In the past, a 500-word article is enough to drive traffic. However, if you want to get ahead of your competitors, you’ll need 1,500 more words to do so. Comprehensive and quality contents perform better since they generate visitors and make an impression that you’re an authority on your niche. If you write a longer post that answers most of your target audience inquiry on the subject, they’ll no longer need to search for another site. However, make sure to refrain yourself from using repetitive words and irrelevant phrases just to reach the 2,000 words mark.
Utilize the Power of Wikipedia through Broken Link-Building
Wikipedia is one of the best sources of traffic on the internet. Whenever you do research, chances are, this page will appear on the search results page. It is one of the most popular websites, and billions of internet users visit the site daily. You should consider getting more links from Wikipedia by making use of the broken-link building.
Broken link building is a white-hat link-building technique. The process is to find broken links and replace them with a new one that will direct the readers to a page where they can find a relevant content. Lucky for you, there are many ways on how to search for broken links in Wikipedia.
Consider Going Live
Thanks to Facebook’s live stream feature, the number of viewers, comments, and followers of companies who use it increased tremendously. More people are encouraged to buy after seeing their favorite celebs or brands show their latest collections and collabs through live streams. Statistics even show that more users would rather watch live streams than read a blog.
If you want to show how authentic your brand is, adopt the live streaming concept and provide the insight they need. You’ll gain more visitors to your site and build your online followers by giving them what they want to see.
Collaborate with Influencers
Influencer marketing is on the rise, and the great news is, it does work wonders on the success of your business. In a nutshell, Influencer Marketing is building a good relationship with influencers within your niche to promote and introduce your brand. However, collaboration is not the only key to success here. What you need is to create a community of influencers who will work with you hand in hand to help you achieve your goals.
Take Advantage of Guest Posting
Once you’ve built a group of influencers to promote your brand, try to target blogs under the same niche as yours and look for opportunities that will allow you to write and publish guest posts. You will need to create quality content that will link back to your site; this will increase your web traffic. However, it is essential to make sure that you are only posting to sites that are relevant to your niche and that site will also link back to you where readers will find valuable information related to your anchor text.
Don’t Forget About Cross-Linking
Backlinks are great, but so is cross-linking. Cross-linking refers to the process of creating links between two sites. It doesn’t matter if both sites are own by one person or not. When you do cross-links, make sure to use keyword rich anchor texts and to use sites that have the original contents. However, make sure not to overdo it or Google won’t like it and might give you a penalty or two.
There you have it! These are the top SEO and Content Marketing Tips you need to keep in mind if you want the best strategies for 2018. Keep in mind that SEO and Content Marketing should always go hand in hand to maximize the success of your business.