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When it comes to marketing your business in order to attract potential customers, email campaigns play a vital role. There are a lot of email marketing systems online that provide free trials to organizations and individuals who are unsure whether or not require such services for their work. While most products and online services provide a trial period of 15 to 30 days, imagine what it would be like if you could avail those services free of cost indefinitely? We will be looking at the software from all angles in this vertical response review.

One major advantage of using vertical response would have to be it’s easy to use interface. Users get access to free plans that allow them to use a system that is knowledgeable on its own and provides customer support to the users without delay. What is more is that with this service, there is no limit to how many promotional emails you can send every month. Say you are launching a new product and require to send emails alerting your customers that it is now up for grabs. You won’t be restricted to only sending a few emails, you can send unlimited emails to all of your loyal and potential customers.

But since we are discussing the impact of using vertical response, we must also address the glitches it faces. While using the software, some users may experience trouble while uploading their contacts onto the servers. Another off-putting feature about the software would have to be the pre-designed templates. But while for some users these pre-designed templates can be a little bland, they provide time relief to those who are in a hurry and don’t have the time themselves to design new templates for each marketing email.

While it is essential to discuss the benefits and downsides of this software, the first and foremost thing that we must discuss are the features as well as the pricing. We all know that the initial thing anyone looks at before choosing a service is the price of it.

Features and Pricing

Vertical Response remains as the most trustworthy email marketing service in the market and in the years it has been around, it has managed to leave its mark on the industry. There are many options in the market such as Constant Contact that charges $33 per month and MailChimp that charges $40 per month but the fact remains the same, they do not offer the liberty that Vertical Response does to its users.

Vertical Response PricingFree Plans

For users opting for the free plan, they can get up to 1000 contacts and as high as 4000 emails per month.

Social Media Integration

On top of all of that, they can also link two of their social media accounts for better usage. Ever wonder who types up the subscription emails you get whenever you sign up for a newsletter of a brand? It is softwares like Vertical Response!

Automated Responses

For a limited period of time, a free user can opt for auto-responses with this email marketing service. These emails will automatically be sent to new subscribers without any hassles.

Paid Plans

Other plans can go as high as $290 per month and can allow users to utilize up to 40,000 contacts.


If you are unsure about how many contacts you will need to utilize, there is always the pay-as-you-go plan that will cost you $7.50 for 300 emails as well as another option that charges you $25 for 1000 emails. While other online marketing email services like MailChimp also provide this feature, the one offered by Vertical Response is easier to maneuver.

Setting Up a VR Campaign

The setup is pretty easy to understand. All you have to do is sign up with the help of your email address and then proceed on to creating emails for your contacts straight away. With the help of features such as social media integration, campaign reports and exporting your contact list, there is not a thing you can’t do with VR!

Big News for Developers

If you are a developer then you can access and integrate the software’s API into your own application, making the process of marketing through emails even easier for you.

When you have made up your mind about creating a newsletter and done so, it will be time to start an email. You will have two options here, to either use pre-designed templates or import and use your own HTML. You can choose among the two depending on your requirements. The simple drop down interface allows you to choose a template with ease but also allows you to add or remove both images and text modules from the template.

Pre-Designed Templates

The pre-designed templates can quickly get boring but since Vertical Response gives you the option to import your own HTML based designs, you shouldn’t have anything to worry about. But until you learn how to do that, you can choose from the ready-to-use templates.

Sending Emails

Before you send your very first email, you can view it and see what it will look like to someone reading it on a phone, tablet or on a desktop. This will allow you to alter your email in a manner that will look appealing to the reader on all three platforms he could possibly view the email at.  You can use message coder to customize the messages you send.

Tracking Email Reports

It is important to know how well your email does with the readers and this can be possible with the help of vertical response email marketing service. You can see the activity your emails generate in the forms of likes, shares, and retweets as well as comments. You can see which receivers open the email, click on them and unsubscribe from them.

This way, you will be able to list the people you send these emails into two categories, responders and non-responders. However, we are afraid there isn’t more you can do in terms of categorizing with this software.

Vertical Response and Customer Support

Life becomes much easier when customer support is provided via phone as well as through live chat and email. This way, you can choose the option that fits the situation you are in. VR provides phone support to users on weekdays strictly during business hours, on weekends until 5 p.m. The only downside to this is that if you are facing difficulty getting your newsletter and campaign set up during the holidays and require customer support, you won’t hear back from them promptly. But on those days, you can easily access the software’s online community where you can find the answers to your problems, as posted and solved by other users.

Final Thoughts

Many users who have used vertical response email automation service stated that by far, this is the easiest automated email service in the market. The tools it comes equipped with makes the experience of sending emails enticing. You can easily determine which recipients are responders and which of them are non-responders.

However, there are some drawbacks we need to be vary of.  Some users found that Vertical Response was too generic for their needs as it has limited functionality, the biggest drawback being the pre-designed email templates.

Apart from a few minor setbacks, this software provides users with the best services at an affordable rate, especially for people who are new to this kind of thing.

Allena Dominus

Started the career as a Product Manager, I now reveal the ins and outs of the digital world, online privacy, IoTs, and the trends shaping the technology industry and much more.

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