By the year 2020, it’s anticipated that companies in the U.S. will spend a whopping $80 billion on SEO (short for search engine optimization).
Are you looking into increasing your SEO spending? Do you want to make sure you’re investing in the right products and services that will help you to boost your business’s search engine ranking?
One of the best investments you can make when it comes to SEO is to hire an organic SEO consultant.
Not sure what an organic SEO consultant is or what they do? Don’t know why you might want to hire one for your business?
Keep reading for answers to these and other pressing SEO consulting questions. You’ll also find some useful tips on how to hire the right consultant.
What is an Organic SEO Consultant?
An organic SEO consultant is a professional who’s responsible for helping you to understand all things SEO-related.
They work with different businesses (specifically, the members of their marketing department) to learn more about their key digital marketing goals and help them to come up with strategies to achieve these goals. SEO consultants also utilize a variety of SEO techniques, from keyword research and keyword mapping to website audits and content brainstorming sessions, to help businesses improve their online presence and attract more organic traffic.
Benefits of Hiring a Consultant
There are lots of reasons to consider hiring a search engine optimization consultant. They have a lot to offer your business, including the following:
Increase Website Traffic
Every business owner with a website wants to attract as much traffic to that website as possible. When you work with an SEO consultant, they can help you to bring in more organic traffic and get your website in front of people who are most likely to buy what you’re selling.
If you’re reading this article, chances are you’re not an SEO expert yourself. That means you don’t have time to spend learning about SEO and trying out different techniques to bring more traffic to your website.
When you work with a consultant, they can do the heavy lifting for you and give you more time to focus on other aspects of your business (including the stuff you’re really good at).
SEO consultants can save you money down the line, too. Instead of wasting money on SEO practices that yield minimal returns (if any returns at all), you can spend your money working with a professional who knows how to help you get more bang for your buck and see better returns on your investment.
Build Your Brand
If you’re looking to increase brand awareness and get your website (and business) in front of more people, an SEO consultant can help. They know what to do to spread the word and get people excited about what you have to offer.
Digital marketing plays a huge role in brand building and development these days. Without a consultant on your team, though, you may have a hard time getting the kind of brand recognition you’re hoping for.
Measure Your Progress
SEO consultants provide you with lots of tools to help you measure the progress of your website and online marketing campaigns, too. When you work with them, it’s easier to figure out what is and isn’t working. This, in turn, can help you to refine your marketing strategy and make sure you’re using your resources in the most effective way.
Working with a person who offers SEO services and consulting can help you to stay informed about the latest techniques and tools. The online marketing sphere is always changing, and it can be hard for people to keep up when they have other tasks to handle within their business.
It’s a consultant’s job to keep up with these changes and relay the most important ones to you, though. With them on your side, you can stay informed without having to dedicate a ton of time and brainpower to SEO-related research.
How to Hire the Right Consultant
Clearly, an SEO consultant can do a lot for your business. How do you make sure you see these great results, though? Start by hiring the right consultant for the job.
The following tips will help you sort through your options and make sure you’re making a good hiring decision:
Consider Their Experience
Start by asking about their experience. Find out how long they’ve been working in the SEO world and where they went to school. This will help you gauge whether or not they have the knowledge necessary to help your business.
Ask About Past and Current Clients
Ask about the kind of clients they’ve worked with before, as well as who they’re working with now. It’s best if they have experience working with businesses similar to yours. However, make sure they don’t work with your competitors, as that could be a conflict of interest.
Look into Their Methods
Find out what specific SEO techniques and digital marketing methods they use to help your business grow. This is especially important when it comes to keyword targeting.
As Adam White from SEO Jet teaches, many SEO agencies make the mistake of heavily targeting keywords on a client’s homepage when it should be used for brand building. Make sure the consultant or SEO agency you’re considering doesn’t do this by asking about their keyword research and mapping strategy.
Be Wary of Guarantees
If a consultant guarantees you the number one spot on Google’s search engine results page, that’s a big red flag. They can’t make those kinds of promises, and if they’re telling you they can get you there, they might be using questionable techniques that could backfire later.
Ask About the Payment Process
Of course, you also need to think about your budget. Find out how much the consultant charges and what you get for that price. Ask about how they expect to get paid (by the hour, a flat fee, etc.) as well.
Find a Great SEO Consultant Today
An organic SEO consultant has a lot to offer your business. The key is to make sure you’re bringing on the right person for the job.
If you keep the information outlined above in mind, especially when it comes to the tips on choosing a great consultant, you’ll have no trouble filling the role and helping your company to grow and thrive.
Do you want to learn more about SEO and digital marketing? Check out some of the e-commerce and marketing articles on our site today for more useful tips and tricks.